Engaging Your Cardmembers with a Slick and Secure Credit Card Mobile Application
Is your credit union's credit card mobile application effective enough to excite and satisfy the needs of your cardmembers?
48% of consumers have increased mobile banking usage as of August 2020.* Credit unions running credit card programs must recognize the imperative of offering a slick and secure mobile application to attract and retain cardmembers.
These four pillars must be the focus of a credit card mobile application to meet cardmember expectations:
- Security & fraud prevention
- Transaction insights
- Seamless DIY service
- Customized engagement
Is your credit union's credit card mobile application effective enough to satisfy your cardmembers?
*J.D. Power, 2020