The “SPOOF ’25: Credit Union Brand Impersonation Threat Report” analyzes current trends in digital impersonation, their implications for Credit Unions and their members, and the actions organizations can take to safeguard their revenue and business. Many assume that cybercriminals primarily target larger financial institutions, but our data reveals a concerning trend.
Online brand impersonation attacks aimed at credit unions have surged, increasing by more than 285% year over year. This includes a significant rise in attacks on institutions with assets ranging from $200 million to $5 billion. Such attacks can seriously impact a credit union’s revenue, customer retention, and overall reputation.
This session will go beyond the data to explore actionable strategies for protecting your credit union from online impersonation fraud and maintaining member trust. Panelists will share their experiences and perspectives around online brand impersonation and their impact on business:
- What role does generative AI play?
- The dynamic ecosystem: Who’s responsible for online brand protection?
- Reactive or proactive: What actions are needed to protect your business?
- Education or Technology: How do you truly protect your members?
Panelists Include: Brian Hinze President & CEO - NCU-ISAO Mark Frieden VP, Cybersecurity -Hughes Federal Credit Union Gilbert Young VP, Information Security Officer - ORNL Federal Credit Union
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