College students are the next generation of credit union members, but what if they don't even know what a credit union does? Engaging and educating this audience early can be a crucial step to building member loyalty and directing the next wave of younger customers to your institution.
Student ambassadors can be an effective way to represent your institution in an authentic and familiar way.
In this video you'll learn:
- What is a student ambassador?
- Why financial institutions should use ambassadors?
- How to recruit a student ambassador?
- How to use a student ambassador effectively?