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Selling books is certainly a different world than retail banking but there are many lessons banks and credit unions can learn from what Barnes & Noble (B&N) has done.
This guide highlights four specific strategies your organization should adopt.
You may already have a focus on one or more of these strategies but, going forward, your challenge should become: a) being great at each one, not just good; and b) synthesizing them all into a cohesive and consistent strategic approach.